Health Care Communication Truths "Start Communicating for Change"
- The average person lacks information and understanding to make informed health care decisions.
- To reduce costs and increase employee productivity, employers need to shift their focus from treatment to prevention and from information dissemination to communication.
- Engaging consumers requires a fresh approach — using marketing and advertising techniques to grab people's attention and motivate them to take action.
- To build engagement you must first build awareness, understanding and trust by meeting the needs of your audience.



