Communication Strategy and Planning

Our work comes to life through strategic communication efforts aimed at transforming the way consumers think, feel and act about their health and health care resources. To get there, though, we believe the core of great work starts with a well-defined communication strategy and plan grounded in research-based learning — providing a "roadmap" for all stakeholders to follow and believe in.

Whether you're looking for help in creating a plan from scratch or want to simply refine and build upon an existing communication strategy, we're here to help you with:

• Reviewing existing communication materials to identify opportunities for improvements — finding out what's working, what's not, and what you can do about it

• Conducting focus group sessions to understand audience perceptions and attitudes

• Articulating your health mission and making the case for change

• Identifying communication goals, challenges and risks

• Developing best practice recommendations

• Defining tactics

• Setting goals and measurement criteria
  

With a dedicated focus on the health care industry and extensive communications expertise, we can apply our collective knowledge to help you identify the best path for achieving your goals no matter your target audience.