Strategic Sales Consulting and Training

SGH has built its reputation helping not only employers, but also health care businesses, engage and educate key audiences. By applying our four-part methodology, we help businesses identify and seize opportunities to articulate their value proposition, streamline their sales process, educate and engage sales representatives, and improve sales results.

Our work in health care sales consulting and training includes the following:

• Research - Gather and analyze information needed to understand and clarify the core value proposition to improve overall sales performance

• Strategy - Integrate new aspects of the sales process into the overarching sales and marketing strategy, including short-, mid- and long-term steps for enhancing sales results, defining metrics for success, and developing measurement tools that reinforce your value

• Materials and implementation - Develop innovative, flexible and interactive sales tools, such as master "clickable" sales presentations, tablet-enabled sales materials, and mobile apps

• Training - Help your sales people understand and use your sales materials to your best advantage, including live or interactive sales training

• Measurement - Define and track the metrics that measure your success and reinforce the value you deliver to your clients, including stakeholder interviews, online surveys, assessments, and focus group sessions

SGH can help you "reduce the volume and increase the value" of your sales collateral. This is an area where we have uncovered millions of dollars of savings for clients while improving the overall customer and member experience. Our staff will serve as an extension of yours to ensure your needs are met and that you — and your internal business partners and customers — get exactly what you need.